Burger King Bullying Jr.

The AdWeek article states, “you’d think the idea of bullying a Whopper Jr. would be too goofy to work, but in the end, it does work—more memorably, in fact, than many other anti-bullying ads”. This campaign is memorable because it conveys a sign through actions. In other words, a comparison of actions of a lad…

Watch: Art is Theft

Art is Theft is a personal project I’ve been planning for a long time. Creation is not inspired by one man, woman or one thing. We are influenced by our daily fair, diverse artists etc. I have admired various influential artists in my life, such as Picasso, Dali and Warhol. With this film, I attempted…

Watch: COVESTRO Material World

Extensive material eye candy for German material science behemoth COVESTRO. This material exploration resulted in a montage of developed designs, in our own color mood that reflects our way of seeing this world. Here is the actual work for the client, in COVESTRO brand colors: youtu.be/JFxpfljbWFs We were happy to convince an open minded client to…

Heinz: Geoff The Film

Geoff The Film from Y&R New Zealand on Vimeo. This video illustrates how  “promotional culture not only sells commodities, it also promotes a set of accompanying values, norms, and beliefs about society, markets and human relations” in order craft some sort of a hyper-individualized idea (Davis 29). Nobody knew where young Geoffrey’s obsession came from. All…

Creditworthiness Pt. 2: Credit Fraud and Identity Theft

This blog is co-written by Bryan Lee and Tinu Silva  What is credit fraud? Credit fraud is when someone uses your credit card(s) or personal identification and information to obtain financial benefits. For example, when someone uses your credit card to purchase goods or services without your authorization or when someone uses your personal information…

Creditworthiness: How to Build and Maintain Good Credit

How to Build and Maintain Good Credit Why care about creditworthiness and good credit? Well, because life is so much easier when you have good credit. Creditworthiness means financial trustworthiness. People with good credit are more likely to have their loan or credit card applications approved with ease. Not to mention, those with good credit…

What are Institutional Scholarships?

  When I see the words FREE MONEY my first thought is “What’s the Catch?”. There is no such thing as a free lunch, and I believe that. That’s the case with scholarships too: they’re free money but you don’t get them without putting in some work. You get scholarships for getting good grades in…

Thoughtful Love on a Budget

Anyone who is anti-Valentine’s Day would say, “You don’t need one day to celebrate love.” Well, I would say as much as that’s a good point, it’s also always nice and thoughtful to write a card, do something special, or say something sweet to your loved ones on Valentine’s Day.  Sure you could do any…

Let’s Go for A Debt Free Summer Break This Time

Did you know that 7 out of 10 college students are worried about their finances? If you’re a college student you know how it feels, right? Now that it’s summer, most of you are ready to start summer jobs, summer internships, or summer classes. Don’t forget to take a short break and relax and recharge…