Here goes the promotional cycle !

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The public treasures graffiti for its powerful message and style, which then promotional intermediaries modify and purify graffiti artists’ styles and messages to promote brands with an optimistic vibe. Graffiti artists convey messages through their art to criticize consumer culture however; in promotional culture the values and styles of street artists are taken to construct brand identity, brand values, and social relations. Have a look at how Lego has purify Banksy’s style. Has it changed the meaning of the art work? Lego, I wonder what your target market is? one should understand the value of actual art work and the cultural context behind it. If not the meaning is holo. 

Tinu Silva

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