It’s said in society that we live better when we do the things we relish every day. My goal is to live happily while occupying myself in doing something I love, storytelling. The quality of my writing/blogging experience comes from my past duties in communication, media, digital marketing, marketing and most of all my passion– because my passion is my driver. As a Digital Marketing and Communications professional, I’m trained to switch hats anywhere from copywriting, to SEO/SEM blogging, to reporting analytical data. As an undergraduate in Media & Communication and masters graduate in Popular Culture, concentration in advertising, I understand the fine blueprints of communication, branding, advertising, and digital marketing—along with audience friendly writing. I am defined by my passion for its creativity and its purpose.
For lack of better words, let me add that I’m an advertising geek. Yes, I know it’s pretty odd, but that’s the truth.
Throughout the years, I have gained confidence in designing powerful marketing strategies from various insights I get when interacting with clients at vendors (B2C), conferences, B2B personnel, market research, and market analysis. I’m able to generate quality copies and proposals because I convey reality to create common grounds with a given target audience. When working in the communications, I make sure to stay up-to-date with the most current branding, advertising, and marketing vogues—ideologies and norms.
As a team player in a creative environment, I’ve built a flexible personality that benefits my work related tasks. I work well in spaces where I can respect my fellow team players for who they are and what they do. I’m the kind of person who goes above and beyond to generate the best possible outcome. One thing though, If I don’t know something, I would simply ask than sorry!
Major Academic Research Study:
In my Masters of Arts: Popular Culture, I studied the shift in representing ethnic diversity from 1910-2010 in Canadian tourist advertising. The goal was to analyse how the portrayal of ethnic diversity has changed over this time period in tourism advertising. The study conducted both qualitative and quantitative data to illustrate the shifts. The analysis helped understand how a society accepts ethnic diversity through travel advertising. Travel advertising was employed as the most appropriate sample because tourism advertising was known for promoting distinct cultures in different Canadian regions, which attracted travellers to experience different cultures (McKay 1992). My research further exemplified my passion towards advertising, community connections, and cultural enthymemes.
If you would like to have a soft copy of my resume, please feel free to contact me.
My personal interests:
Hip hop culture (analysis of rap & graffiti)
Shopping (Wink Wink)
Okay, I take pride in decorating my office space. I’m a huge vintage travel poster fan –well, tourism ads. I feel like I get this great opportunity to time travel just through having those close to me.
Tinukshi (Tinu) Silva, B.A (Hons), M.A
Resources: Ian McKay, “Tartanism Triumphant: The Construction of Scottishness in Nova Scotia, 1933-1954”, Acadiensis, XXI, 2 (Spring 1992), pp. 5-47.