Burger King Bullying Jr.

The AdWeek article states, “you’d think the idea of bullying a Whopper Jr. would be too goofy to work, but in the end, it does work—more memorably, in fact, than many other anti-bullying ads”. This campaign is memorable because it conveys a sign through actions. In other words, a comparison of actions of a lad…

Watch: Art is Theft

Art is Theft is a personal project I’ve been planning for a long time. Creation is not inspired by one man, woman or one thing. We are influenced by our daily fair, diverse artists etc. I have admired various influential artists in my life, such as Picasso, Dali and Warhol. With this film, I attempted…

Watch: COVESTRO Material World

Extensive material eye candy for German material science behemoth COVESTRO. This material exploration resulted in a montage of developed designs, in our own color mood that reflects our way of seeing this world. Here is the actual work for the client, in COVESTRO brand colors: youtu.be/JFxpfljbWFs We were happy to convince an open minded client to…

Heinz: Geoff The Film

Geoff The Film from Y&R New Zealand on Vimeo. This video illustrates how  “promotional culture not only sells commodities, it also promotes a set of accompanying values, norms, and beliefs about society, markets and human relations” in order craft some sort of a hyper-individualized idea (Davis 29). Nobody knew where young Geoffrey’s obsession came from. All…